One thing I keep coming back to in my sustainability work is how much progress is happening at the materials level. Companies are finally starting to design products with end-of-life in mind, not just performance at the point of sale. Life Cycle Assessment is becoming more mainstream and that is genuinely a good sign. When you measure the full environmental footprint of a product, from raw material extraction to disposal, you start making very different decisions. This is the kind of systems thinking the world needs right now. Really excited to see more industries adopt it in the years ahead.
