Something I genuinely believe is that sustainability and business success are not opposites. The companies getting this right are proving it over and over. When you reduce waste, you cut costs. When you design for longevity, you build loyalty. When you invest in your people and the communities you operate in, you get a more resilient business. The numbers back this up. The narrative that going green is expensive or a sacrifice is outdated. The real risk now is not moving fast enough. The businesses that understand this early are the ones that will be leading in the next decade.
